- Try Different Banners – Advertise different kinds of banners with different sizes, layout, and design. Find out which one has the highest number of clicks and use that kind of banner.
- Be Specific – Avoid using unnecessary words. All words must be related to the product. Use common and easy to understand words and phrases.
- Limit The Static Banner File Size – Banner should not be over 15kb to make it and the site load faster.
- Get The Attention – Banner should contain attention grabbing elements. Like the wordings, colors, graphics, layout, style, font style and font size.
- Change The Design – if the banner has a new design, people may think that there is something new in your product or website. Like, fresh content, new products version or even new products. Thus, increases the number of clicks.
- Target The Banner – should generally fit in the chosen market that is being promoted. Use related and specific keywords so that search engines easily find the banner.
- Call To Action – “Click Here”, “Buy Now”, “Order Now”, “Get Your Copy Now” allow somebody to take immediate action.
- Interactive Banner – Animated banner generally attracts more attention than the static banner. Thus, gains more clicks. Just be careful not to over-design it.
- Make It Obvious – The overall content of the banner should reflects exactly what the product is or what the site is all about.
- Be Honest – don’t deceive the online visitors. If you will do, they will not trust you, your site and your business, and the will never click your banner again.
